Benefits of Google Analytics

Use of Google analytics reaps benefits and mints money in Uncertainty

Can you imagine a situation where you have to allocate randomly your budget to different businesses of your corporate group without using any statistics — you might allocate high budget to a sick company and low budget to a company having high ROI. And your business would probably be declared looser or bankrupt.

Similarly, a business cannot take a decision and survive without statistics or metrics. It has to base its decisions on sound statistics to make it a rational.

This is where the role of Google Analytics comes.

Can you imagine that a billion dollar companies are using google analytics at freemium — provided google free of charge by google? There is no initial investment required. What you just need is the membership of Gmail account that is also free. Just visit at Google Analytics Website And Sign in using Gmail account. Then follow the instructions available on the above-mentioned website.

Google Analytics helps in knowing which keyword visitor is using to come to your website. Consequently, this will help in determining which keywords are enabling diversion of traffic to your website. If you find that any keyword is not worthy of Search Engine Optimisation you can delete it.

By using Google analytics, we can show the flow of traffic visually. We will comprehend by using an example. If 1000 users’ access home page of your website, google analytics can show that 200 visitors left due to Bounce Rates, 550 navigated to the products page, while 250 next visitors visited ‘about us’ page. So this chart can indicate which are the most popular landing pages and which are not and providing you the feedback to increase retention of visitors to your website.

Business Decisions based on empirical data assures its owner that he is not gambling. Google analytics divides the analysis into four key reporting areas
a. People who are visiting a website of Business
b. How those visitors are getting to your website — either from external link or direct organic search.
c. Behaviors of visitor — what they are doing on your website?
Conversion — -Have they completed the activity which the business owner expected from them? If yes, the purpose of business is achieved

Google Analytics helps in finding a niche segment most interested in purchasing the product. After finding the above-mentioned niche company can initiate a marketing campaign accordingly.

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