How marketers use science to trick you

If you look at the images again you will notice that two of the companies report their Fluoride (F) and nitrates (NO3- ) concentrations in a much more accurate number, 0.24 and 0.27 (for Fiji water, respectively) since these numbers are less significant and will probably add credibility to their report. And for those who will claim maybe the method they use to measure it is not that accurate so it’s not a marketing trick but a scientific limitation let me assure you all the standard methods that are used are accurate to the third decimal point (0.001) or lower(remember 0.011 is still higher then the law requires).

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